Digital Marketing Executive

Central HQ

Salary: £26,450 per annum

THE BRAND

At F1® Arcade, we’ve completely revolutionised the traditional arcade by creating the first-ever Formula 1 entertainment and hospitality concept with socialising at its core for fans and non-fans alike. F1® Arcade venues provide an immersive, state-of-the-art F1® racing simulation experience, gamified for a mass audience, with ‘best in class’ hospitality and exceptional venue design, all under one roof - for the ultimate night out in the fast lane…

The Digital Marketing Executive will support the Digital Marketing team in delivering high-performing digital campaigns that drive awareness, bookings and guest engagement across multiple channels.

This is an exciting opportunity for someone looking to build a career in digital marketing within a fast-paced entertainment, hospitality or consumer brand. You'll gain hands-on experience across paid media, CRM, website management, reporting and digital campaign execution while working closely with Brand, Social, Creative and Operations teams.

This is a 12 month contract role.

Key Responsibilities
Digital Campaign Management

• Support the planning and execution of digital marketing campaigns across paid media, CRM, website and organic channels.
• Assist with campaign set-up, scheduling and quality assurance across multiple platforms.
• Coordinate campaign assets and ensure activity is delivered on time and aligned with brand guidelines.
• Support digital marketing activity around Formula 1 race weekends, seasonal campaigns, venue launches and promotional events.

Website & Digital Experience

• Assist with website content updates, landing pages and promotional messaging.
• Ensure digital content is accurate, up to date and optimised for the best customer experience.
• Support website testing and identify opportunities to improve conversion and user journeys.
• Work with internal teams and external agencies to maintain website performance.

CRM & Email Marketing

• Support the delivery of email marketing campaigns using our CRM platform.
• Assist with audience segmentation, campaign scheduling and email testing.
• Help maintain CRM data quality and contribute ideas to improve guest engagement and retention.
• Monitor campaign performance and provide insights for optimisation.

Performance Marketing & Reporting

• Support paid media campaigns across channels including Meta, Google and other digital platforms.
• Monitor campaign performance and assist with optimisation recommendations.
• Produce regular reports on website traffic, campaign performance and digital KPIs using Google Analytics and other reporting tools.
• Conduct competitor analysis and market research to identify opportunities and emerging trends.

Social & Digital Content

• Collaborate with the Social and Creative teams to ensure digital campaigns are supported with engaging content.
• Coordinate digital assets for paid campaigns, website and email communications.
• Support influencer and content creator activity where required.
• Identify digital content opportunities based on trends, guest insights and campaign objectives.

Administration & Team Support

• Maintain campaign calendars, project trackers and marketing documentation.
• Support invoice processing, budget tracking and agency administration.
• Assist with digital marketing projects and provide general support across the wider marketing team.

Skills & Experience
Essential

• Passion for digital marketing, entertainment, hospitality or sport.
• Strong organisational skills with excellent attention to detail.
• Good understanding of digital marketing channels, including social media, email and websites.
• Analytical mindset with an interest in marketing performance and data.
• Strong communication and project management skills.
• Comfortable managing multiple priorities in a fast-paced environment.
• Proficient in Microsoft Excel and PowerPoint.

Desirable

• Marketing, Business or related degree.
• Previous experience through an internship, placement year or marketing role.
• Experience using Google Analytics (GA4), Meta Business Suite or Google Ads.
• Familiarity with CRM or email marketing platforms.
• Experience using Canva or Adobe Creative Suite.
• Interest in Formula 1, entertainment or hospitality brands.

What We're Looking For

• Curious and enthusiastic about digital marketing.
• Proactive with a willingness to learn new platforms and technologies.
• Commercially minded with a passion for driving measurable results.
• Collaborative and confident working across multiple teams.
• Highly organised with excellent attention to detail.
• Passionate about creating outstanding guest experiences.
• Interested in building a long-term career in digital marketing.