Senior Brand Manager - ROI

Senior Brand Manager - Republic of Ireland
Location: London (Soho) - Hybrid working (3 days in office)
Team: Marketing

What's in it for you?
Let’s start with the good stuff.

Up to 20% annual bonus, based on business profit and personal performance
Private medical insurance for yourself with BUPA
THRIVE at BK – our internal learning platform to put you in control of your development
Life insurance at four times base salary
33 days holiday (including bank holidays)
WHOPPERCON - our annual business conference with overnight stay, dinner and dancing!
Hundreds of retail discounts from brands you want to use
70% off food and drink for you and up to five of your friends and family
£1,000 referral bonus when your friends join us in management
Stream – access your pay when you need it, not just on payday
10% off a national gym chain
Cycle to Work scheme
One paid volunteering day each year
Free mortgage advice
Employee Assistance Programme – confidential support whenever you need it
Pension scheme to help build your future

And it’s not just us saying it’s a great place to work.

We’ve been recognised as a Sunday Times Best Companies to Work For 2025, with employee engagement scores 6% higher than the industry average. That means our people feel heard, supported and set up to succeed — and we work hard to keep it that way.

The role
Burger King is growing fast. Now we’re focusing on the Republic of Ireland.

This is a new role created to support and grow the brand in ROI. We already have more than 50 restaurants in the market, working with two franchise partners, and we have plans to expand further.

As Senior Brand Manager, you will lead the marketing plan for Ireland. You will shape the strategy and make sure it lands across every channel. From campaigns and product launches to in-restaurant comms, you will be responsible for how the brand shows up day to day.

You will report to the Chief Marketing Officer and work closely with teams across the business. That includes operations, supply chain, digital and finance, as well as external agencies and franchise partners. This role comes with real ownership and visibility.

What you’ll be doing

You will take responsibility for the full marketing agenda in Ireland and make sure it delivers for the business.

Key responsibilities include:

Managing the end-to-end marketing plan for the Republic of Ireland
Leading campaigns across ATL, digital, PR, social and in-restaurant channels
Delivering product launches and key calendar activity
Working closely with franchise partners to drive sales and maintain brand standards
Managing agency relationships across creative, media, PR, social and CRM
Using customer insight to shape campaigns and improve performance
Overseeing in-restaurant comms, menu messaging and brand consistency
Working cross-functionally to bring plans to life across all touchpoints
Monitoring performance and using data to improve results
Keeping up to date with market trends and competitor activity

What you’ll bring

You are an experienced marketer who is comfortable taking ownership and making decisions. You know how to bring people with you and keep things moving.

You will bring:

Experience at Brand Manager or Senior Brand Manager level
A track record of delivering campaigns that drive commercial results
Strong understanding of the full marketing mix
Confidence working with stakeholders across the business, from day-to-day contacts through to senior leaders
The ability to build strong relationships with franchise partners and external agencies, and get the best out of them
Experience working cross-functionally with teams such as operations, supply chain, digital and finance
A clear sense of ownership and accountability for your market, with the ability to make decisions and see them through
The ability to get into the detail when needed, but also step back and communicate clearly at a senior level
A hands-on approach and the confidence to lead and deliver

Experience in the Republic of Ireland would be useful but is not essential. We are looking for someone who can apply their experience in a new market and make an impact.

The setup

This role is based in London, with three days a week in our Soho office aka Whopper Support. There will be regular travel to Ireland, around once a month as part of your role.

This role offers the chance to take ownership of a key market and help shape what comes next. You will have the support of a strong team and the space to make decisions that matter.

If you are ready to take this on, get your application in!

We are a Disability Confident employer. We welcome applications from candidates of all backgrounds and experiences. If you require any adjustments or accommodations during the application or interview process, please do not hesitate to contact us, we are committed to providing a fair and accessible recruitment process for all applicants.

INDBK