Global Marketing Manager (Campaigns)

Global Campaign Marketing Manager, Permanent
At Costa Coffee, we’re on a mission to reimagine coffee experiences across the globe. From bustling cities to local communities, we’re creating meaningful coffee moments, powered by innovation and driven by purpose.
As a proud part of the Coca-Cola system and working hand in hand with our pioneering partners, we’re in over 50 countries and counting. Whether it's served in-store, from a machine, at home, or on the go, every cup is thoughtfully crafted by our passionate teams who put heart into every moment.
Our teams truly make a difference. Whether it's pioneering new tech for the perfect pour, launching award-winning campaigns, developing exciting new menu items, or supporting our people to grow – together, we elevate the coffee experience for our consumers around the world.
Join the Global Brand team at Costa Coffee and help shape bold, culturally relevant campaigns that connect with consumers across global markets and channels. This is an exciting opportunity to drive brand growth through insight-led strategies, digital-first storytelling, and world-class creative execution that delivers real commercial impact. Working closely with regional teams and agency partners, you’ll bring iconic brand moments to life for one of the world’s most loved coffee brands.
We value curiosity, inclusivity, and a problem-solving mindset. If you thrive in a fast-paced, global environment and are excited to make a meaningful impact, we encourage you to apply.
With inspiring experiences, development programmes, and our apprenticeship scheme, your career can grow far beyond the day-to-day.
What you’ll do
Being a Global Campaign Marketing Manager is about so much more than bringing our coffee to the world. It’s your chance to make a meaningful impact – which means you’ll be- which means you’ll be:
• Lead the development of bold global brand campaigns that drive growth across priority markets, creating culturally relevant ideas that strengthen the Costa Coffee brand worldwide.
• Shape insight-led campaign strategies and toolkits that balance global consistency with local flexibility, enabling markets to deliver impactful consumer experiences across channels.
• Own the end-to-end campaign process; from strategic briefing and creative development through to production, launch, and post-campaign evaluation – partnering with leading creative, media, and insight agencies.
• Collaborate cross-functionally with Regional Marketing, Innovation, Insight, Finance, and agency partners to deliver best-in-class campaigns on time, on budget, and with measurable commercial impact.
• Champion continuous improvement by identifying emerging trends, sharing global best practice, and embedding performance learnings to elevate campaign effectiveness and execution year after year.
Who you are
It’s your unique ingredients we’re interested in:
• Proven experience leading high-impact global marketing campaigns, from strategy and briefing through to execution and evaluation across digital, social, and retail channels.
• Strong brand and consumer marketing expertise, with the ability to create globally scalable campaigns that balance brand consistency with local relevance.
• Commercially minded and insight-led, with a track record of using data, consumer insight, and performance metrics to drive growth and campaign effectiveness.
• Confident influencing senior stakeholders and agency partners, with excellent creative judgement, storytelling, and stakeholder management skills.
• Highly organised and adaptable, able to manage multiple priorities, budgets, and fast-moving projects; experience within food & beverage, retail, or QSR brands is a plus.
So, why Costa?
We didn’t become a global coffee brand by sitting back. When you work here, you join a community that values passion, progression, and integrity –with some brilliant perks to sweeten the deal. We work in a hybrid environment, giving us the flexibility to balance life while still spending meaningful time together and building strong connections:
• Own a piece of Costa’s success by becoming a share owner in Coca-Cola with our Share Investment Plan (SIP)
• An annual discretionary bonus scheme, based on business results and individual contribution.
• A smart pension that saves you money on tax and national insurance, and matches your contributions up to 10%
• The Costa Financial Support Fund, supporting team members who find themselves in unexpected financial pressure
• 50% discount in all Costa-owned stores, and 25% off in other participating stores
• Private medical cover thanks to our Private Healthcare scheme
• And that’s not all. Explore even more of our perks here: https://bit.ly/costaperks
Location - Where you’ll work:
Right now, our Support Centre teams work flexibly, blending home working with in-person time whenever it matters most – whether that’s a team moment, a creative session, or simply coming together to share ideas.
We’re excited to be moving into a new home for our brand in St Albans in January 2027 – an inspiring space from which our Support Centre teams will work three days a week to connect and collaborate in-person to bring our bold ambition to life.
For any reasonable adjustments and general queries, please get in touch with costa.recruitment@costacoffee.com
We believe in living life with heart – and that starts with our people.
By showing up as our authentic selves, we create a culture where everyone belongs. We celebrate diversity in all its forms and are committed to building an equitable and inclusive environment – one that embraces the unique blend of experiences, identities, and perspectives each person brings. This rich diversity strengthens our teams and reflects the spirit of our global brand. Grounded in our core values – Passion for Progress, Win with Warmth, Courage to Challenge, and Trusted Team Players – we strive to make a meaningful impact in everything we do. From empowering communities through the Costa Foundation to supporting local initiatives, we’re committed to changing lives in coffee-growing regions and right here at home.